The Psychology Behind Mobile Purse AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be effective motivators for mobile budget adoption. Nevertheless, the specific elements that drive mobile pocketbook adoption are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this stud

The Psychology Behind Mobile Budget AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese